The Youth Media Project (supported by SCYC and Target Tobacco Action Group) is a media program that helped youth understand the effects of tobacco, learn about different media outlets, and spread their knowledge throughout the community.
In the first year, youth from the Youth Media Project and Montezuma-Cortez High School Video class researched youth tobacco use and created their own video documentaries about their findings. Then the group showed their documentaries at a community gala event that was open to the public.
In the second year, students worked on audio opinion pieces where they interviewed current or ex-tobacco users. They then received education around tobacco marketing strategies and conducted research to come to their own conclusions about Big Tobacco. They scripted their findings and produced a 3 minute audio opinion piece that was aired on KSJD Dry Land Community Radio.
In the third year, middle school students took the lead after going through the Media Ready program. They researched chewing tobacco use in the community through in-depth interviews and Photovoice. With the information they gathered, they created video and radio PSA’s that were aired throughout the four-corners region.
The Environmental Impact of Tobacco Cultivation by Abby Lock
The Effects of Second Hand Smoke on Youth by Dallas Sanders and Brandi Avon
The Health Risks of Tobacco Smoking by Conor Russell